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Since then, UK boards have
been inaprocess of almost
constant change.
As late as 1990,
boards were overwhelmingly
male, elderly and relatively
amateur. A board seat was usually
the result ofapersonal contact
with the chairman or chief
executive, and induction and
performance evaluation were
non-existent.
All that is being swept away.
Boards today are smaller, younger
and subject toahigher degreeof
public scrutiny. Whereonce a
companymight disclose little
more than thenames of its
directors, the typical annual
report todayoffers anextensive
account of howthe board fulfils
its remit, and thebackground of
eachdirector.
Many feel that thequest for
transparency has gone too far, but
openness does requireboards to
think hard about their role and
the skills required to be a good
director. Not long ago, directors
– especially chief executives –were accustomed to a command
and control style of management.
This tack no longer works. The
ability to influence, rather than
merely command, is atapremium.
This is especially true of the chairman,
who must be sensitive to
board dynamics and thebalance
of personalities round theboard
table without appearing weak.
Likewise, directors need to be
reflective and self-critical. They
must have the emotional intelligence
to generate creative tension
within a collegiate setting, and the
honesty to admit to failures.
This is true in the coreprofitand-
loss areas of operation, but
also in critical ‘non financial’ areas
suchas ethics or the environment.
Until recently a board could
simplydemand that HR draw up
a set of employee rules, circulate
them and reprimand any transgressors.
Today’s board doesn’t
have it so easy – itmust influence
and set an example.
This is not to say that theboard
should become involved in
theminutiae of HR
policy. But boards must realise that they need to articulate,
personify and lead company
values.
Similar lessons apply to
environmental issues. Not every
companywill be affected equally
by climate change, but all will be
touched by the rapidly shifting
attitudes of their customers and
of thebright graduates who want
to work for a companywith a credible
track record on sustainability.
Again, it is not theboard’s job to
run the graduate recruitment programme
or the ‘green effort’, but it
absolutely is its task to ensure that
theworld beyond the company
is not changing faster than the
company itself. At the same time,
there is a need for self analysis
and criticism. Board evaluation is
a relativelynew experience, but
most boards are embracing it,
albeit gingerly at first.
Publicly, companies are saying
little about board evaluations.
Internally, however, evaluations
arehaving an impact on effectiveness
and howboards think about
and approach their role. This will
mean UK boards are increasingly
fit for the challenges of tomorrow.
The hot bath is cooling down. |