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Expert Opinion: The low carbon opportunity
Whether you believe, as I do, that CO2 is causing climate change hardly matters any more because the majority of the British public believe it. That’s driving Government legislation, and it’s also driving investment.

Let’s start with public opinion. That the biggest consumerfacing brands in the UK are taking climate change seriously should tell us something. Even if you aren’t consumer- facing, you are probably in the supply chain of businesses that are. Regardless, you are still going to be impacted by legislation chasing those consumers’ votes.

There’s already evidence of companies starting to take this very seriously, because there are real economic benefits. Are you putting pressureon your stakeholders to reduce emissions? Are your stakeholders putting pressure on you to reduce yours? If they aren’t already, it can only be a matter of time.

Thinking ahead about carbon emissions demonstrates good management, which encourages investment, which in turn drives share price, which drives growth. It’s a virtuous circle.

Great CEOs aren’t running away fromit. They see it as an opportunity for cost efficiency, for competitive advantage and for brand differentiation as well as just an environmental benefit.

About the Author
Oscar Vickerman is the Head of Marketing at British Energy
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