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Let’s start with public opinion.
That the biggest consumerfacing
brands in the UK are taking
climate change seriously
should tell us something.
Even if you aren’t consumer-
facing, you are probably
in the supply chain of
businesses that are. Regardless,
you are still going to be
impacted by legislation chasing
those consumers’ votes.
There’s already evidence of
companies starting to take this
very seriously, because there
are real economic benefits.
Are you putting pressureon
your stakeholders to reduce
emissions? Are your stakeholders putting
pressure on
you to reduce yours? If they
aren’t already, it can only be a
matter of time.
Thinking ahead about
carbon emissions demonstrates
good management,
which encourages investment,
which in turn drives share
price, which drives growth.
It’s a virtuous circle.
Great CEOs aren’t running
away fromit. They see it as an
opportunity for cost efficiency,
for competitive advantage and
for brand differentiation
as
well as just an
environmental
benefit.
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